Driving past the heritage buildings and bustling local cafes today, I noticed the familiar weekend ritual taking shape across the neighborhoods. The directional signs were already deployed, guiding hopeful families toward the latest property releases. It is easy for the general public to just see a welcoming face at the front door, but the reali… Read More

I sat with a seller just last week who was entirely convinced their property was worth twenty percent more than the current neighborhood average. It is a common scenario when people pour their heart and soul into a property. They look at the memories, the weekend DIY projects, and the garden they nurtured, and they assign a high emotional premiu… Read More

Real estate is a psychological game. Purchasers are not robots. They form decisions based on feelings and justify them with logic. Andrew McKiggan uses this understanding to frame your home. Hitting into their emotions, we achieve a higher sale price.E.g., a buyer walking into a cold, dark home feels sadness or worry. Someone walking … Read More